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Brand strategy

Where do brands differ?

Spider Perceptual Map

Compare brands across several attributes in one view. Set your scales, add ideal profiles and keep the differences clear.

Put it in Notion

  1. 1

    Download the HTML

    One file, with everything the tool needs inside it.

  2. 2

    Type /embed in Notion

    Choose Upload and pick the file.

  3. Drag it taller

    Pull the bottom edge until the whole tool shows.

Free with a Byron account.

Spider Perceptual Map, as it opens

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Perceptual Map

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