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Brand strategy

What holds my brand together?

Brand Key

The nine-part key: essence at the centre of a round head, values, reasons to believe, benefits and discriminator around it, insight, target and competition below, root strengths at the base.

Put it in Notion

  1. 1

    Download the HTML

    One file, with everything the tool needs inside it.

  2. 2

    Type /embed in Notion

    Choose Upload and pick the file.

  3. Drag it taller

    Pull the bottom edge until the whole tool shows.

Free with a Byron account.

Brand Key, as it opens

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