Brand strategy

Where does your brand stand?

Perceptual Map

Compare brands on the attributes that matter. Switch dimensions, map ideal positions and see your next move.

Put it in Notion

1
Download the HTML
One file, with everything the tool needs inside it.
2
Type /embed in Notion
Choose Upload and pick the file.
Drag it taller
Pull the bottom edge until the whole tool shows.

Free with a Byron account.

Perceptual Map, as it opens

More in Brand strategy

Brand House

What is my brand built on?

Brand Key

What holds my brand together?

Spider Perceptual Map

Where do brands differ?