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Tools that think it through with you.

16 complete workspaces, built from what I studied in brand strategy and research. Download one, embed it in your Notion, and it is yours.

Every tool

  • Free, one HTML file
  • Saves on your device
  • Ends in a PDF report

Brand strategy

2

The frameworks from brand strategy class, blank and ready for your own wording.

Brand House

What is my brand built on?

Brand Key

What holds my brand together?

Research

4

A full study, from the proposal to the synthesis, the way market research is taught.

Research Proposal

How do we agree on the research before it begins?

Desk Research

What does the existing evidence tell us, and what is still missing?

Primary Research

What new evidence should we collect, and how?

Qualitative Synthesis

What do these accounts mean for the decision?

Plans and decisions

10

Everyday questions with real arithmetic behind them. Open with an example, then make it yours.

Decision Lab

Which choice fits my priorities?

True Cost

What will this really cost?

Cashflow

Which months need more room?

Project Path

When can this be done?

Study Plan

Can I cover this before the date?

Savings Map

What contribution meets these goals?

Move Compare

What does each place cost in time and cash?

Event Budget

How many people fit this budget?

Trip Budget

What trip fits the group budget?

Time & Capacity

Do my goals fit my week?